Name: Alfredo Zurdo

Company: Entelgy

Title: Head of Digital Change

Biography

Culture eats strategy for breakfast… and compliance for dessert.

In the AI Act era, that dessert can cost millions.

I don’t teach AI courses. I change mindsets and behaviors so organizations adopt technology in a Safe, Ethical, and Responsible way. The difference between training and transforming is the difference between knowing how to use a tool and truly wanting to use it well.

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